The 7 most effective ways to make money on YouTube: Case Study

 

Consider these seven techniques for monetizing your channel and your creative work if you're wondering how to make money on YouTube.

Advertisements on YouTube are the most obvious source of income. To be honest, it isn't the only method or the best way.

There are many methods to generate money on YouTube (spoiler alert: all of them).

YouTube accounts for half of the internet's traffic, with 35.10 Billion monthly users. A video is posted to the site every minute, but 500 hours of footage are uploaded per minute.

Therefore, you are already aware that this article is not going to discuss how easy it is to purchase a Swiss watch with the advertising revenues generated by the videos you upload on YouTube. A someone with millions of video views could be able to hire one. But wait, don't do it!

Money making on YouTube

1. Become a member of YouTube's Partner Program.

Regular YouTubers can access unique YouTube features through the YouTube Partner Program.

Even though you don't need to be a YouTube Partner to generate money (simply setting up an AdSense account and collecting views will be enough), it does make things much easier.

There are numerous revenue sources available to YouTube partners: not simply video advertisements, but also subscription fees, memberships, and goods (more on these later.)

Step 1: is to establish a YouTube channel.

Luckily, we've got you covered. You may find it under the title 'How to start a YouTube channel.

Step 2: YouTube Partner Program standards are met if your YouTube channel is successful enough.

As a minimum, you'll need 1,000 subscribers and 4,000 watch hours in the past 12 months to qualify.

The following are a few tips on how to increase the number of views you receive on YouTube.

Step 3: Create an AdSense account (if necessary).

This is a really easy process. It is easy to set up AdSense accounts on YouTube by following the official guidance provided by Google. 

Step 4: Investigate your new monetization features.

Depending on the monetization channel, there may be varying conditions for eligibility. Consider, for example:

 Creating content that is advertiser-friendly is required to gain ad income. If your YouTube videos aren't too contentious, then more marketers will be willing to place advertising on them, and you'll earn more money in general.

The YouTube Premium subscription fee is paid to you if a YouTube Premium member sees your video. Nicely, it's automated.)

In order to offer subscribers channel subscriptions (i.e., fans who opt in to pay you an additional fee), you must be at least 18 years old and have more than 30,000 subscribers.

YouTube's retail shelf requires that you be at least 18 years of age and have at least 10,000 subscribers in order to sell items.

Payments for Super Chat: You must be at least 18 years of age if you want your followers to be able to pay to have their words highlighted in your live chats during your live streams (and live in a country where the feature is offered).

Step 5: It's time for the final step!

YouTube says that as a YouTube Partner, your channel will be held to a higher standard. Community Guidelines are as important as YouTube Partner Program rules. Then there is the matter of adhering to the copyright laws.

2. Your own merchandising

Your first identity may be as a content producer, and secondly, that of a business owner. Recall that Drake sells t-shirts as well!

Perhaps you are a business owner who also happens to make videos. If this is true, your YouTube marketing approach is likely designed to help you sell your existing product(s).

In either case, selling products on YouTube is a realistic method to generate money.

Step 1: Create your product by imagining and designing it

In addition to representing you and your channel, merchandise for your channel is designed to foster a relationship with your viewers. Your merchandise should reflect this.

For his viral comedy Ninja Melk, Hawaiian YouTuber Ryan Higa created the milk-based energy drink Ninja Melk. As well as selling t-shirts and other merchandise through his internet store, Ninja Melk has a separate website dedicated to him.

Pro tip: It is possible that you will have more ideas for merchandise than you can reasonably stock. If you're just getting started, try one or two items to test the waters. Aim to involve your audience in the decision-making process, but be cautious. Ask them what they want to do. Or, create hype by releasing special items in conjunction with major subscriber milestones.

Step 2: Source your product and/or build it.

Your product will most likely need to be made and delivered by a manufacturer, a supplier, or a wholesaler. A number of vendors will send the product to you, while others will take care of it themselves to save you the difficulties of inventory and shipping.

For more information on how to discover a brick-and-mortar firm, visit Shopify's how-to.

Step 3: Create a store and landing page for your business.

It is required that you create your own website to handle transactions. Refer to YouTube's list of authorized merchandise sites if you wish to connect directly to it from your videos (which you do).

Step 4: Turn on the YouTube Partner merchandise shelf.

In addition, YouTube Partners can make use of the shelf function to sell goods associated with their channels. Follow YouTube's instructions to enable it if you qualify.

Step 5: Promoting your product in your videos.

In this case, your charm will be of great use. You may either wear your stuff or utilize it in your films. Showcase viewers who have purchased the product and are using it now. User-generated content (or solid gold) is what we may refer to this if we were using another platform.

Keep in mind that you should always include the store's URL in your video descriptions, along with engaging end screens and cards that encourage viewers to take action.

Pro tip: "Thank you" is a must. Why? Because it's courteous and appropriate. Secondly, since it's a good way to remind them how good and popular your product is one more time.

3. create sponsored material

Influences don't have to be on Instagram. Because you're not giving YouTube a part of your revenue, the #sponcon method has a benefit. As a result of your direct negotiations with the brand, you get paid directly by them. It's no wonder YouTubers find it a lucrative method to generate money.

They are likely to want to hear from you if you have a large and/or engaged following and your material is relevant to their target market.

Men's lifestyle YouTuber Aaron Marino, aka Alpha M, is one example. What is the size of the project? Even the films he uses to illustrate his brand relationships have brand partners in them.

Step 1: Determine a brand to work

Working with reputable brands is crucial. As a consumer, you've undoubtedly made some sort of fantasy brand shopping wish list. Make sure your brand pitch is excellent before you send it out, whether you're shooting for the sky or building yourself up from the ground up.

As an additional option, try joining an influencer marketing network. A marketing team can identify influencers by using these intermediate websites. In the case of YouTubers, FameBit was one of the first companies to focus on them.

Step 2: Come to an agreement

This analysis by influencer marketing platform Klear found that YouTube videos are the most costly sort of sponsored content that businesses can purchase from influencers on a national level. Since YouTube videos are more expensive to create than Instagram Stories or Facebook posts, influencers may charge more for them.

Even though your pricing will vary based on the size of your audience and how engaged they are, know your worth before you sign a contract.

Step 3: Be open and honest about your #sponsored #ad campaign.

Advertising is sponsored content. It's important to comply with Google's Ad Policies. As an American or British citizen, you should be aware of the FTC's and the ASA's standards, as well.

In addition to improving your legal standing, transparency improves your relationship with the people who will be reading your writing. To make sure your audience knows you're advertising to them, YouTube has a visual disclosure tool.

4. Become an affiliate partner

Look for affiliate marketing businesses if your YouTube following is devoted and engaged, but not quite there in terms of numbers.

Entrepreneurial YouTubers encourage their viewers to visit the online store or particular product pages of the brand. A portion of purchases earned through their affiliate links is subsequently paid to them.

Follow the steps from tip #3 to get started.

5. Your fans can pay you directly if you do this.

There are a few various ways to generate money on YouTube, but they all have one thing in common: you must make it easy for your followers to show their thanks by using their credit cards to purchase your products.

Step 1: People may utilize Super Chat by participating in live chats.

Super Chat replaced YouTube's prior Fan Funding option at the beginning of 2017. Live streaming YouTube Partners can use this functionality.

Your viewers may pay to have their comments highlighted and pinned in the live chat stream for a specified period of time.

Step 2: Inspire your viewers to join your channel by inviting them to do so.

YouTube gives you the option of charging your visitors to become subscribers. Custom emoticons, badges, and access to members-only exclusives like Live Chats with you are all part of the deal in exchange for their services.

Examples of this are the Swedish band Wintergatan who construct marble machines and upload movies about them to YouTube. They acknowledge their channel members in their videos on a regular basis. Membership fees are also clearly stated.

For individuals to join, you'll need to develop a promotion plan that may or may not involve many membership tiers. This function is exclusively available to YouTube Partners, much like Super Chat is.

Step 3: Promote YouTube Premium subscriptions among your viewers.

As the last stage in this approach, it only improves your channel in a very indirect manner. When YouTube Premium subscribers view your channel, you receive a portion of their membership cost. And every other station they watch does the same thing.

6. Use of crowdsourcing is another option.

Online fundraising has become mainstream. Many YouTubers generate money through crowdfunding, whether they're trying to establish a steady stream of income from tiny monthly donations or to support a personal, channel-related project.

Step 1: create a crowdfunding account.

A list of permitted crowdfunding sites is available on YouTube.

There are many options for funding on Patron. GoFundMe and Kick starter, on the other hand, are ideal for one-off projects to buy a new microphone, laptop, or... spleen.

Music videos and feature-length films by Walk Off The Earth and Veronica Mars (well, she's a fictitious character) have all been funded by Patron members.

Step 2: Promoting your campaign in your videos.

Specific goals will let others know what to anticipate from your success.

Also, provide your follower's tempting incentives that increase in value as they pick how much to donate.

Check out this comprehensive guide on crowdfunding techniques for more information and ideas.

Step 3: Continue your search beyond YouTube.

A multi-platform campaign is essential to its success. On how to advertise your YouTube channel (and, by implication, your crowdfunding campaign) in other places, we may provide some tips and suggestions.

7. Obtain a license from the media for your work.

As soon as a video becomes viral, news outlets rush to obtain a copy so they may show it to their audiences. Media businesses are conscious that they must pay for their services, which is a good thing. This is a second way to generate money on YouTube!

In order to license your most successful work to the media, you only need to ensure that you're accessible.

Step 1: You should keep your contact information on your About page up to date.

Lightning can strike at any moment. Start an email account that you can use for all of your company enquirers, whether or not you have a manager.

Step 2: you must register with a video licensing marketplace.

Start with Junkie Media. There are times when media outlets require timely material, even if it isn't a popular video like the Chewbacca mask lady.

If you happen to have a unique video of a big natural catastrophe, plane accident, or locust epidemic, you may add to Junkie's "newsworthy" video collection.

On YouTube, how much money can you expect to bring in?

Unfortunately, the answer to this age-old question is a frustrating one: it depends.

Ryan Kaji, a nine-year-old YouTuber, and multi-millionaire demonstrate that the sky is the limit. Aber, it takes time, hard effort, and luck to reach the seven-digit mark.

AdSense accounts for a large portion of YouTube's earnings. YouTubers get compensated for each ad that is viewed on their channel, in plain English. There are variations in rates among regions, demographics, and even sectors (software ads may have a higher CPM than, for example, clothing ads).

AdSense earns YouTubers an average of $3 to $5 per 1,000 views. If your channel reaches a large audience, this may add up to a nice income. The AdSense revenue alone may bring in upwards of $200,000 per month for major producers.

YouTube fame depends on several things, some of which are out of your control, like the YouTube algorithm and your audience's interests and requirements.

For your money on YouTube to become a steady and healthy source of revenue, follow our seven suggestions and expand out. Merch, branded partnerships, and crowdfunding can help you generate money even if your AdSense earnings decline for any reason.

Thanks for reading our article. I hope you get some value.